NTERNATIONAL PROMOTION
Highlights
Just good to know
  • Romania Tourism Boom: Foreign Visitors Increase by 23% from Previous Year!
    In 2023, Romania saw a 23% increase in foreign tourists compared to 2022. Among the most frequent visitors were tourists from Germany, Italy, Israel, and the UK. In total, the country welcomed 1,837,874 foreign tourists in 2024. Industry experts predict continued growth in tourism, with expectations to surpass 2019 levels, though Schengen inclusion would likely have boosted these numbers even further.

    In the first nine months of 2024, Romania saw a 4.2% rise in total tourist numbers to 11.15 million, with foreign visitors making up 16.5% of all arrivals—an increase of 12.8% over the previous year. EU tourists represented 57.6% of international arrivals, spending over 2 million nights in Romania. North American arrivals also rose by 8.2%, while Asian tourist numbers decreased slightly by 0.3%. Tourist spending on overnight stays rose to 24.1 million nights across the country

    Advantages: regular direct/indirect flights, organized tours, and an affordable travel experience suitable for budget-conscious visitors.
© 2024 National Institute of Statistics - ROMANIA
  • Beyond Boundaries: Unveiling the Trend of Festival Tourism Across Borders
    Music tourism isn't just a trend; it's a global phenomenon sweeping across borders and captivating audiences from all corners of the globe. Festivals, in particular, serve as epicenters of cultural exchange and musical exploration, drawing in crowds from diverse backgrounds and nationalities.

    63% of festivals witness a significant international turnout, with up to 10% of attendees hailing from beyond their own country.

    As the world gradually emerges from the shadows of the pandemic, there's a palpable eagerness to rediscover the joy of travel. Reflecting this newfound freedom, 27% of festivals report an uptick in international visitors, signaling a resurgence in cross-border cultural exchanges. This surge in global mobility presents a golden opportunity for festival organizers to amplify their reach and promote their events on an international stage.

    Music has the unique ability to transcend language barriers and unite people from diverse backgrounds. By embracing music tourism, destinations not only stand to bolster their economies but also foster greater cultural exchange and understanding. It's time to harness the power of music to orchestrate unforgettable travel experiences and harmonize across borders.

    Advantages: increasing portion of the active audience is exploring opportunities for event tourism, entertainment, and concerts abroad.

2023 © European Festival Report
2023 © European Festival Report
RULES OF THE GAME
All promotional activities are aimed at enhancing the popularity of the Electric Castel Festival and boosting ticket sales internationally. We've set the foundational principles for our work
  • Analytics
    Our promotional endeavors commence with a comprehensive analysis of the audience, platforms, and tools to precisely target and engage the desired audience.

  • PR Services
    To expand our reach, we'll engage with major international media partners for joint promotional campaigns, including press releases, articles, and other collaborative initiatives to showcase Electric Castel Festival.
  • Social Media Advertising
    We'll also engage with international social media platforms, tailoring our strategies to align with the preferences of users on each platform.
  • Localization
    The language barrier is a serious hurdle in ticket purchases. That's why, for a better user experience, we'll provide professional translation and localization of important festival information, including a website and ticket sales page. We'll also create eye-catching locals-language ads and content to gradually introduce the festival.
PROMOTION COVERAGE
We recognize that while the festival likely prioritizes established markets, there is room for improvement by analyzing the effectiveness of their promotional strategies in these regions. Our focus will be on emerging markets that have the potential to drive growth.

We will combine our efforts with our experienced local promoters in Spain and the Balkan region (including Serbia, Slovakia, Slovenia, etc.).

Additionally, it is essential to analyze and uncover opportunities for boosting ticket sales in key markets such as Germany, France, Italy and Turkey.
We will also pay close attention to economically active regions such as Austria, Czechia, Hungary, and the Benelux countries (Belgium and the Netherlands).

By strategically targeting these areas, we aim to unlock new growth avenues while optimizing our promotional strategies in established markets.
Unlocking Global Markets: Multilingual Festival Promotion
  • Promoting our festival on key markets using the native language of these regions offers significant advantages.
  • Enhances audience engagement and connection with our event, fostering a sense of inclusivity and understanding.
  • Based on our experience, we highly recommend implementing not only multilingual advertising but also developing a multilingual global website with IP-based language redirection.
  • Additionally, creating multilingual ticket sales pages is essential, ensuring that attendees can complete the ticket purchasing process in their preferred language.
  • It's crucial to be as close to our audience as possible and provide them with the opportunity to navigate all ticket purchasing stages in their native language.
LOCAL MEDIA
PARTNETSHIP
Field work: Local Media Relationships
In the selected countries, we will collaborate with prominent and relevant local media, as well as engage with active local communities.
  • Synchronizing and localizing all festival news for these regions, including press releases, artist announcements, information on ticket prices, services, etc.
  • Establishing intensive communication with journalists and media representatives, sending press materials, initiating publication in the media, arranging interviews, and organizing press trips for influential media and bloggers to the festival, publishing reports from the event.
  • Attracting strategic media partners for the festival in these regions, working exclusively with the most prominent and influential media outlets, including online, radio, TV, print media, influential bloggers, etc., for conducting advertising campaigns at the national level.
Type of Media
General Media
Obviously, we need to engage the media by working with journalists and directly collaborating with editorial teams to maximize the distribution of press releases about the upcoming festival.
Travel Media
This is a story that goes beyond just music or the festival; it's more about travel. That's why we will closely collaborate with major travel media outlets and include information about Electric Castel in articles and mentions related to Romania.
Music / Entertainmen Media
Depending on the festival lineup, we will select the most relevant media outlets for festival announcements, as well as major entertainment media.


Social Media
We will set up multiple targeted social media advertising campaigns for different target groups with localized creative on key markets. We will test all ad groups and later focus all campaigns only on the most effective audience groups and creatives. Localize all central content with translations into locals languages effectively utilize all advertising opportunities and reach the target audience.
Telegram Ads
Promotion Of Festivals On a New Level
Highlights
Just good to know
  • The ideal platform to promote your festival to a vast and engaged audience.
    Telegram is a fast, secure, and feature-rich messaging app with over 500 million active users worldwide. Known for its emphasis on privacy and speed, Telegram offers innovative advertising solutions that ensure your festival gains the visibility it deserves.
  • Global Reach
    Over 500 million active users globally, with a diverse and engaged audience.
  • High Engagement
    Users spend a significant amount of time on Telegram, interacting with channels, groups, and direct messages.
CLLC Research
Europe Specific Telegram Statistics
Just good to know
  • 32%
    ITALY 🇮🇹
    In Italy, Telegram has a 32% penetration rate
  • 11%
    AUSTRIA 🇦🇹
    In Austria, 11% of the population uses Telegram.
  • 8 %
    NETHERLANDS 🇳🇱
    8% of Netherlands people use Telegram. In contrast, only 3% of UK Citizens use Telegram.

  • 196 milion
    According recent data, Telegram
    has 196 milion dayli active users (DAUs)
  • 2,9 hours
    An average Telegram users spends around 2.9 hours on the app every month.
  • Demography
    Telegram has 58.6% male and 41.4% female users as of 2023
Creating a community of festival fans
Traveling to a foreign festival is always a significant journey that involves extensive planning and preparation. To help people find travel companions, discover the easiest routes, and get answers to all their questions, creating a festival fan community, such as a Telegram chat, can be incredibly beneficial. It's more than just promoting the festival; it's a place where like-minded individuals can come together, assist each other in trip planning, and provide an opportunity to form real friendships, building a community that eagerly anticipates the festival journey and returns to it year after year.
Global & Locals Customer Care: Live Chat
According to statistics: 79% of businesses say offering live chat has positively affected sales, revenue, and customer loyalty. 51% of customers buy again from a company if they offer live chat support. Also, 52% of consumers are likelier to remain loyal to a company that offers live chat support.
  • Electric Castel
    Victor, first of all, don't worry. We'll help you right now. Please send us a screenshot
  • VIctor
    I try to buy a ticket but system shows error. ((( Can you help me?
Boosting Festivals: The Power of Local Events
Organizing offline events or competitions for young musicians at the local level has several advantages for promoting festivals. Firstly, such events allow attracting the attention of the target audience in a specific region, creating an opportunity for local residents to experience the festival atmosphere. Secondly, they contribute to the formation of a community of young and talented musicians who can become potential festival participants or attendees. Additionally, offline events can help strengthen ties with local partners and sponsors, which in turn contributes to increasing financial support for the festival.
The Best Examples of Media Partnership
We always enjoy involving major online media, radio, or TV for special large-scale advertising campaigns.
Examples Of Advertising Campaigns
Radio /Sponsorship
We've partnered with a leading radio station on a special promotional campaign. This project involves daily giveaways for all-inclusive trips to the festival, with us providing festival tickets and covering expenses for trips to Hungary and Serbia, including flights and accommodation. Additionally, the campaign features promotional liners on air, a banner on the website, social media posts, and DJ talks on air.


Special Project: All-Inclusive Giveaway
During the Summer Festival Season, we partnered for a special project, featuring an all-inclusive trip giveaway to a festival in Budapest. Our extensive advertising campaign included radio spots, DJ shout-outs, website branding, social media posts, a targeted digital campaign, billboards, theater advertising, print media, digital banners, TV segments, and promotional posts from bloggers, reaching millions of potential participants and listeners.
Summer Festival Season on the Radio: Super Giveaway
Breaking new ground in festival promotion, we introduced radio advertising campaigns Together with the airline, to give listeners an unforgettable festival trip.
3.5M views:
One of the most popular TV shows about travel
We invited the production crew of the most beloved and popular travel TV show for the festival holidays. This episode has been viewed by over 3.6 million viewers.
Services & Fee
We are passionate about achieving strong results, so our work is typically based on a commission structure for the markets where we are directly responsible for ticket sales. However, we are always open to discussing alternative arrangements that best meet the needs of our partners.
Service Package
Contract based
Social Media Advertising Buget
Ads Facebook
Ads Instagram
Ads Telegram
PR Serviсes
Media Partnership
STAY IN TOUCH
BORIS LAZAREV
Founder / Head of Public Relations
Phone:  +386 41 899 742
Email: lazarev@cllc.solutions
Prepared by PR Agency Collective Media Solutions © 2024 All Right Reserved.